The Story of PrimaVera Agenda

In December 2021, my father brought me home a planner that he had been given at work. I was immediately very intrigued by it: until then, in fact, I had been using a simple lined notebook to jot down my commitments.

The planner had a weekly layout, which would have allowed me to better organize all my commitments, thus finding time to dedicate to myself and my passions. In those days, I promised myself that, once the new year started, I would embark on a new path with that planner, making the most of every single day as an opportunity to be happy.

That is what I did, and after just a few months I felt more satisfied with myself and more motivated.

This also sparked the desire to document part of this journey on social media.

I wanted to be of help and inspiration to all those people looking for the right motivation to take back control of their lives.

I had already published my first daily routine on TikTok and, slowly, I also started sharing videos on how I organize my tasks. It was then that I realized I was not the only one who appreciated the planner: many of you, in fact, immediately started asking me where I had bought it. However, my planner, being a corporate Christmas gift, was not available for purchase. So I started looking online for something to recommend to you.

Not finding anything that met my expectations, the idea was born in me to create my own planner, which could meet both my needs and yours.

In the summer of 2022, I started collecting all the useful information to carry out the project, and it felt like there was an endless amount of things to do. I won't deny that there were many moments of great difficulty.

Finally, in September 2022, the file for the planner was ready; I just had to find a supplier in Italy that could meet my needs and trust me.

I faced many closed doors, but in the end, I managed to find the right company for my project.
Now we have reached the third edition of the PRIMA-VERA planner, which I proudly have produced in the Marche region.

Every year I learn from my mistakes and perfect my product to make it increasingly functional. This year was particularly rich in inspiration, and the 2024-2025 planner is a testament to that.

I can't wait for you to have it in your hands.

See you soon, xoxo.

Arianna